Private Label — Your Name, Not Ours
Every label, tab and polybag carries your brand. Nothing on the garment, in the packaging or on the paperwork identifies who made it.
- 20
- pieces per design
- Minimum order
- 15–20
- working days
- Bulk lead time
- 7–10
- working days
- Sampling
- 4
- export markets
- Shipping to
What Private Label actually means
Private label means the finished product carries your branding and only your branding. Your woven neck label, your hem tab, your care and composition label, your polybag and your carton markings.
It is worth being precise here, because the industry uses these terms loosely: private label describes WHOSE LABELS go in the garment. It does not describe who designed it. A private label order can run under OEM (your design) or ODM (ours) — the two questions are independent, and a supplier who conflates them is usually being vague about one of them.
For a brand this is not cosmetic. A garment with someone else’s label in the neck is not your product, it is a resold one — it affects how a retailer treats you, what you can charge, and whether a customer comes back to you rather than to whoever made it.
Is This You?
Four situations this model fits. If none of them sound like you, one of the others probably does.
You are building a brand
The label in the neck is part of the product. A factory label undermines everything else you are doing.
You sell through retail
Retailers expect proper labelling with composition, care and origin. We produce it to the standard your market requires.
You supply clubs directly
Your name in the garment, not ours, so the reorder comes to you next season.
You want the supply chain private
Nothing in the garment or packaging tells your customer who manufactured it.
Who Supplies What
The clearest way to tell whether this model is yours. If the left column looks like things you do not have, look at ODM instead.
You supply
- Brand artwork for labels and tabs
- Care and composition wording for your market
- Packaging specification — polybag, carton, barcode if needed
- Any retailer-mandated labelling requirements
- Size and origin labelling preferences
- The design, or a brief for us to develop it
We supply
- Woven neck labels, hem tabs and care labels to your artwork
- Label sourcing through our trim partner
- Application at make-up, not stuck on afterwards
- Polybagging and cartoning to your specification
- Barcode and size stickering where required
- Full manufacturing, decoration and QC
How It Works
- 1
Label artwork
You supply brand artwork; we advise on what is achievable in woven form at the size you want.
- 2
Trim approval
Physical label samples for approval before they go anywhere near a garment.
- 3
Sampling
The pre-production sample arrives fully labelled, so you approve the finished article rather than an unlabelled proxy.
- 4
Production
Labels applied at make-up as part of construction.
- 5
Pack
Bagged, cartoned and marked to your specification.
Commercial Terms
The questions serious buyers ask before any others.
| Term | Position |
|---|---|
| Minimum order | 20 pieces per design |
| Label minimums | Higher than garments — woven labels carry a loom setup |
| Label sourcing | Through our trim partner, not woven in-house |
| Design ownership | You own your brand and labels; pattern ownership follows the route used. |
| Factory identification | None anywhere on garment, packaging or paperwork |
| Payment | Deposit on order confirmation, balance before dispatch. |
Choosing a model
Private Label vs the alternatives
These four are constantly confused, and the confusion usually favours the supplier. Here is the plain version.
- vs OEM
- These answer different questions and are usually combined. OEM = you designed it. Private label = your labels are in it. An OEM order without private labelling would be unusual.
- vs ODM
- Also combined rather than alternative. ODM = we designed it, private label = your labels are in it. Most new brands order exactly this pairing.
- vs White label
- White label is a finished product rebranded with minimal change. Private label can involve a garment built specifically for you. The label outcome looks similar; the product underneath does not.
Private Label FAQs
Is private label the same as white label?
No, though they are constantly used interchangeably. White label means taking an existing product and putting your name on it — anyone else can buy the identical garment. Private label means the garment carries your labels, and it may well have been built specifically for you. The label is the same idea; the product underneath is not.
Do you weave the labels yourselves?
No — woven labels come through our trim partner rather than being woven in-house. We manage the sourcing, approval and application, but we are not going to claim a loom we do not own.
Will anything identify you as the manufacturer?
No. No labels, no marks on the garment, no branding on the polybag or carton, nothing in the paperwork that goes to your customer.
Can you apply barcodes and retailer labelling?
Yes. Tell us the retailer’s requirements and we will label, bag and carton to them. Getting this wrong is a common reason a delivery gets rejected at a retail DC, so send the spec rather than describing it.
What about care labels for our market?
Care and composition labelling requirements differ by market — the EU, UK, US and Australia all have their own. Tell us where you are selling and we will produce labelling to suit.
Do label minimums differ from garment minimums?
Yes. Woven labels carry a loom setup, so their minimum is typically higher than the garment minimum. For a first small run we will advise the most economical route, which is sometimes a printed label rather than woven.
Can we start private label on a small first order?
Yes — the garment minimum is 20 pieces per design. The practical constraint is usually the label minimum rather than the garment one.
Can we supply our own labels?
Yes. If you already have a label supplier you are happy with, send the trims to us and we will apply them at make-up.
Think Private Label is the right fit?
Tell us what you have — a tech pack, a sketch, or just an idea — and we will confirm which model actually suits it.